Automotive Technology Samples for Students †MyAssignmenthelp.com

Question: Discuss about the Autonomous Vehicle Technology. Answer: Introduction In recent time, automobile industry face problem like maintenance cost, expensive parking charges and bearing increase cost of petrol and fuel (Yanping et al., 2014). Moreover, peer- to- peer car services also results in a prime disadvantage for automobile industry as no one intends to own a car (Erjavec Thompson, 2014). All these factors lead to lower profitability of the automobile industry, which needs to be overcome by adopting some effective strategies. Thus, the prime objective of this essay is to present a road map, which can be followed to overcome the problem of automobile industry and convince people to purchase their own car. Discussion One of the most important reasons that many people do not want to own a car is its huge amount of investment. Tie and Tan (2013) states that not all people afford a car and if they take a car loan from bank, in most of the cases, the warranty will likely run out before the loan payment schedule. Moreover, many people do not have much knowledge regarding the specification and facility that automobile company provides in a car (Akamatsu et al., 2013). This lack of knowledge also makes people not to invest on a car. In addition to that, owing a car also comes up with other expenses like car maintenance, difficulty in finding parking cost in community places, cost for fuel and investments for car accessories (Cai et al., 2014). This extra cost is the prime reason that in contemporary times, people started prefer to take public transport or other car services. Another factors highlighted by (Yanping et al., 2014) is that due to high concern of governing bodies towards the climate change a nd global warming is getting active, government banns some cars and technology that furthermore adds much adversity to peoples decision for purchasing a car. Thus, it can be said that in order to overcome all these adversities, automobile industry should design cars that not only consumes less power and have less impact on environment but these car should be low maintenance and are of low price. Anderson et al. (2014) highlighted that the most active problem with the existing cars is that they need gasoline or other fuel to run. Thus, the CEO of the multinational automobile company has to replace the energy source of the car that they are manufacturing. The concerned organization should adopt the technology of electric car or battery cars that do not use any non- renewable source of energy. Tan et al. (2013) also stated that electric cars emit 50% less carbon emission during the traffic. Moreover, 15% less cost is also required in manufacturing these cars. Thus, the CEO can incur more profit if they take initiative to produce electric cars. In addition to that, the research and development (RD) team should also develop technology that utilises solar energy to get charged during the daytime. Another initiative that the multination automobile industry should take is run their own new division that provide cars on rent according to the need of the user. Cai, Dias and Seneviratne (2014) portray that people usually prefers to utilise others cars for fulfilling their needs. Thus, by providing personal cars like shared property, the concept of ownership towards usership will be changed. In this way, people are more likely to take this facility and the concerned company can attain profitability from this approach. In addition to that, the company should also start a loan package with low interest rate or 0% interest rate so that more customers can get attracted to purchase their own car. In addition to that, in context of parking problem, it can be said that in some nations, there are no parking charges for electric or battery cars (Avci et al., 2014). Thus, using electric car also allows users not to pay any extra cost for car parking. Moreover, the automobile company should also develop a customised mobile application with the car that allows car users to locate the nearest parking location along with their charges. Ellingsen et al. (2014) describes that in this way, people do not have to negotiate in the parking lot which on the other hand reduces unnecessary traffic, saves some of their time and effort in parking their cars. This technology is termed by the automobile experts as connected cars. These cars are equipped with internet access and utilises a wireless technology for sharing information with other devices both outside and inside the car (Yanping et al., 2014). Thus, the CEO should direct her car developing team and marketing team to sell connected car p ackages to consumers for attracting more customers regarding their services. The CEO should also consider defending of list price levels using connected services to reinforce customer loyalty through differentiation. Thus, it can be said that the organization should consider cannibalizing of the cash- cows and build a premium experience in order toencouraging customers to buy a variety of safety features, legacy navigation, infotainment and legacy navigation. In addition to that, another major concern for the automobile industry is to develop low maintenance cars. According to newly developed technology, scientists have formulated a technology that stops rechargeable batteries from discharging and help the car batteries to recharge faster (Phys.org, 2017). Thus, the RD team of the concerned multinational automobile industry should assess the flow of charged inside the battery so that effective battery technique can be found that will be also low maintenance. On such automobile technology is "High-occupancy" vehicle (HOV) battery, which is developed to limit the ability to recharge the battery. Moreover, another car user also desire to get a car, whose body get anti- rust and does not need regular dust cleaning (Phys.org, 2017). Thus, the CEO of the company should collaborate with chemistry specialists for developing low rust and low dust car body. Conclusion Thus, it can be said that not all people afford a car and taking a car loan from bank is cumbersome and in most of the cases, the warranty will likely run out before the loan payment schedule. In addition to that, lack of knowledge among the people regarding car is another reason that people do not refer to invest in car. This adversity can be overcome by providing enough information regarding the car though their technology campaigns or social media webpages. Moreover, other adversity that is noticed is extra expenses like car maintenance, difficulty in finding parking cost in community places, cost for fuel and investments for car accessories. These extra cost can be diminished if technology for electric or battery cars, anti-dust and anti-rust outdoor accessories for the car can be developed by the organization. In addition to that, the problem for preference of people to take public transport can be overcome if the concerned organization started providing their car on rent to the ir customer according to their needs. Thus, the CEO should develop a Research and Development (RD) technology for formulating their new electric battery technology and internet facility for connecting cars. The marketing team should also plan for low interest scheme for their electric cars so that maximum customers can get ware of their future concerned technology. This may allow the organization to drive the buying intention of a personal car. References Akamatsu, M., Green, P., Bengler, K. (2013). Automotive technology and human factors research: Past, present, and future. International journal of vehicular technology, 2013. Anderson, J. M., Nidhi, K., Stanley, K. D., Sorensen, P., Samaras, C., Oluwatola, O. A. (2014). Autonomous vehicle technology: A guide for policymakers. Rand Corporation. Avci, B., Girotra, K., Netessine, S. (2014). Electric vehicles with a battery switching station: Adoption and environmental impact. Management Science, 61(4), 772-794. Cai, G., Dias, J., Seneviratne, L. (2014). A survey of small-scale unmanned aerial vehicles: Recent advances and future development trends. Unmanned Systems, 2(02), 175-199. Ellingsen, L. A. W., Majeau?Bettez, G., Singh, B., Srivastava, A. K., Valen, L. O., Strmman, A. H. (2014). Life cycle assessment of a lithium?ion battery vehicle pack. Journal of Industrial Ecology, 18(1), 113-124. Erjavec, J., Thompson, R. (2014). Automotive technology: a systems approach. Cengage Learning. Phys.org. (2017). New technology may give electric car drivers more miles per minute of charging. Retrieved 7 May 2017, from https://phys.org/news/2016-08-technology-electric-car-drivers-miles.html Tan, X., Li, Q., Wang, H. (2013). Advances and trends of energy storage technology in Microgrid. International Journal of Electrical Power Energy Systems, 44(1), 179-191. Tie, S. F., Tan, C. W. (2013). A review of energy sources and energymanagement system in electric vehicles. Renewable and Sustainable Energy Reviews, 20, 82-102. Yanping, H., Youzhen, L., Dongqi, S., Liang, L., Qiang, X. (2014). Design and Experimental Research of Automobile EPS Test-bench. Automobile Technology, 11, 008.