Indian Beverage Industry Report - 15071 Words

REPORT ON INDIAN BEVERAGE INDUSTRY 1. Beverage Overview------------------------------------------------------ 3 2. Indian Beverage Industry----------------------------------------------- 4 3. Share of Volume by Beverage Category of India---------------------- 7 4. Per Capita Consumption In India--------------------------------------- 8 5. Key Figures on Indian Beverage Industry------------------------------ 9 6. Factors driving developments in the Indian Beverages Sector------- 10 7. Packaging of Beverage Industry---------------------------------------- 11 8. Beverages for ‘Health and Wellness’ in the Indian Market------------ 12 9. The beverage industry’s†¦show more content†¦The Indian beverage market offers hot options. According to Dabur, the fruit beverages industry in India now stands at Rs 1100 crores (approx. Euro 180 million) and the market has grown at the rate of 30% where Dabur India, through the new launch Real Burrst, is looking at establishing a market share of 4-5% in next 2-3 years. Part of the industry of fast moving consumer goods is also the beverage industry. The total beverage industry in India is being estimated to grow at 17% this year, according to experts. Food and beverages segment has not suffered despite the slowdown in the economy. FMCG in our stores has done very well. In fact, we registered 10-15% growth in this segment last year, said a spokesperson at Spencer s Retail Ltd. Beverage majors like Coca Cola India, for example, again reported growing sales.Coca-Cola in India reported a solid first quarter 2009 results not only despite a challenging economic environment, but also with unit case volume increasing by 31%. And eight quarters out of the 11 quarters had a double-digit growth. To foreign observers of the market, these figures might sound unbelievable, as Western markets are saturated and have not seen such figures for long time. But in India, various positive factors drive the beverage markets. One is the rising number of people in the middle class with extra money to spend on new beverages like wine, new brands of imported whiskey, or the fancyShow MoreRelatedWorld Beer Consumption1207 Words   |  5 Pages2011 MGMT 80- International Business Written Assignment: The World Beer Industry Beer Around the World Approximately, 100 billion liters of beer are consumed around the world every year (Olfir, 2007). The worldwide growth rate of beer consumption has been recorded for the past 19 years (Kirin Holdings, 2005). This, however, is not to say that the beer consumption around the world is alike. The alcoholic beverage consumption levels around the world and the rates at which these increaseRead MoreGupta, President And Ceo Of Coca Cola India1400 Words   |  6 Pagestake an offensive communication strategy aimed at dismissing the CSE report and proving the safety of all Coke s products in India. Maturi (2009) contends that a â€Å"proactive† approach to crisis management is necessary to quell unnecessary panic and ensure constituents that the organization has the situation under control. The quick response from Coke and Pepsi, and Gupta’s succeeding statement following the release of the CSE report were strong responses to Coke s constituencies that the company wasRead More Gupta, President And Ceo Of Coca Cola India1501 Words   |  7 Pagesstrategy aimed at dispelling the Centre for Science and Environment (CSE) report and proving the safety of all Coke s products in India. Maturi (2009) contends that a â€Å"proactive† approach to crisis management is necessary to quell unnecessary panic and ensure constituents that the organization has the situation under control. The quick response from Coke and Pepsi, and Gupta’s subsequent statement following the release of the CSE report were strong responses to Coke s constituencies that the company wasRead MoreMarketing Mix - Coca Cola994 Words   |  4 Pagesbrand variants, including Dr Pepper and Sprite. The company also produces fruit juices and sports drinks. Emphasis on the soft drink industry, though, has contributed to Coca-Colas ability to distinguish itself as a quality provider. Price The long-term pricing strategy of Coca-Cola can be best described as value oriented. Despite being a leader in its industry, its fierce rivalry with Pepsi has forced Coca-Cola to maintain affordable price points to appeal to its vast middle class market. TheRead MoreThe Pepsi Of Coca Cola1491 Words   |  6 PagesAtlanta. From there the drink took off and today an immense 1.9 billion servings of Coca-Cola are sold worldwide each day (Coca-Cola history, n.d.). Today, Coca-Cola is the number one selling sparkling beverage (Coca-Cola History, n.d.). Throughout the world, out of every 26 servings of beverages that are consumed, Coca-Cola products make up 1.5 of these servings (Kent, 2015). This means that 5.7% of all drinks ingested can be traced back to Coca-Cola. Because of this, Coca-Cola supports annualRead MoreIndian Softdrink Industry Analysis3823 Words   |  16 Pagesbegun relying on new product flavours and looking to noncarbonated beverages for growth. Globally, the market size of this industry has been changing. Soft drink consumption has a market share of 46.8% within the non-alcoholic drink industry. Datamonitor (2005) also found that the total market value of soft drinks reached $307.2 billion in 2004 with a market value forecast of $367.1 billion in 2009. The modern soft drink industry started in 1886, when Dr. John S. Pemberton invented Coca Cola inRead MoreSWOT Analysis: Mc Donald’s India Essay1322 Words   |  6 Pagesor strategy. Short for Strengths, Weaknesses, Opportunities and Threats that may affect any new proposed actions. Here we represent our proposed venture’s SWOT analysis report. STRENGTHS: †¢ Good Taste: The fast food chain is operating in many diverse cultures where tastes in food are extremely different than those of US or Indian consumers. Thus ability to adapt to local taste is one of McDonald’s strengths. †¢ Brand Equity: McDonalds has built up huge brand equity. It is the no 1 fast food companyRead MoreReport of Transcom Beverage Bd1596 Words   |  7 Pagesbasis of an exclusive Franchise for Bangladesh from Pepsico USA, TBL acquired threemodern bottling plants at Dhaka,  Chittagong and Bogra from BBIL, Dhaka; EBIL,  Chittagongand NBIL, Bogra; in March 2000.  TBL manufactures the famous Pepsi range of beverages-Pepsi, 7up, Mirinda Orange, Mirinda Lemon,  Slice and Soda.  As a corporate citizen Pepsicobelieves it has a responsibility to contribute to the quality of life in our communities. TBL hasput into action this philosophy through  support of social agenciesRead MoreMarket Strategy for Frucor3480 Words   |  14 Pagesbarriers, logistics, currency instability and preferable entry mode in potential target economies. Country screening technique shows two possible markets: India and Brazil. The macro-environment analysis, economist model, porters five force model s, industry analysis trend identifies India as the better option to invest considering rapid growth of energy drink segment. Factors such as abundant source of raw materials, rapidly increasing consumer market, economic sustainability, constant market growthRead MoreStarbuck1743 Words   |  7 Pagesmores (usages). There are several barriers facing Starbucks to the â€Å"teaching† people to change their consumption habits from tea and instant coffee. First of all, the major problem is that a cultural problem. In fact tea is still the number one beverage in China because it is a part of China’s national heritage. China has 1.3 billion populations, and the potential 1.3 billion populations is largely based in rural area. There is a rupture between the big city where the economy is growing and with